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Can You Sell Your Customers on “No More Sales”?
I just read an interesting story on CNBC.com, “The Trick to Weaning Shoppers Off Discounts” which discusses how several retailers are faring after switching to more of an “everyday price” approach....
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A Tale of Two Capacities
I recently went through the results of a survey by BizTech Reports, “2012 Global Business Intelligence Software Survey: Companies Desire Smaller, Better Targeted End-User Solutions”. While the title...
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Power to the People
PivotLink recently announced the latest addition to its analytic offerings, Customer PerformanceMETRIX™. There are several reasons that I am particularly excited by this release, but first I’d like to...
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The State of the Retail Marketer
Retail Systems Research (RSR) just published their latest paper, “Marketing in Retail: Making the Case for the CMO, Benchmark Report 2012”. This paper is based on a survey that RSR conducted from...
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Stop Relying on “Spray and Pray” Marketing
A major clothing retailer was heavily criticized last week for running a promotional campaign tied to Hurricane Sandy. According to a story in AdWeek: “American Apparel sent out an email blast last...
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Man vs. Machine – Marketing Automation, Analytics and Customer Engagement
I spend a lot of time studying what is happening in the world of business software technology, and a much of what I’ve been coming across recently is related to marketing automation. There are many...
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