Can You Sell Your Customers on “No More Sales”?
I just read an interesting story on CNBC.com, “The Trick to Weaning Shoppers Off Discounts” which discusses how several retailers are faring after switching to more of an “everyday price” approach....
View ArticleA Tale of Two Capacities
I recently went through the results of a survey by BizTech Reports, “2012 Global Business Intelligence Software Survey: Companies Desire Smaller, Better Targeted End-User Solutions”. While the title...
View ArticlePower to the People
PivotLink recently announced the latest addition to its analytic offerings, Customer PerformanceMETRIX™. There are several reasons that I am particularly excited by this release, but first I’d like to...
View ArticleThe State of the Retail Marketer
Retail Systems Research (RSR) just published their latest paper, “Marketing in Retail: Making the Case for the CMO, Benchmark Report 2012”. This paper is based on a survey that RSR conducted from...
View ArticleStop Relying on “Spray and Pray” Marketing
A major clothing retailer was heavily criticized last week for running a promotional campaign tied to Hurricane Sandy. According to a story in AdWeek: “American Apparel sent out an email blast last...
View ArticleMan vs. Machine – Marketing Automation, Analytics and Customer Engagement
I spend a lot of time studying what is happening in the world of business software technology, and a much of what I’ve been coming across recently is related to marketing automation. There are many...
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